Day 31: Madame Lalá

Today’s creative (@_madamelala on Instagram) has such a beautiful outlook on the world and universe that surrounds us (both without and within). Madame Lalá’s eye for beauty in all forms of art shines through her many creative practices so it’s a complete joy to welcome her to the community. 

Please may you introduce yourself.
My name is Laura Magro, but most people know me as Madame Lalá (@_madamelala). I’m a Cuban-Spanish artist currently studying Comparative Literature and Film in London. My artistic practice is mainly focused on photography, poetry and video making, although I’m also very involved in music and plastic arts.

How did you develop your practice?
Since I was little, I knew that I was meant to pursue the arts, so I made it more of a lifestyle than a hobbie or a conscious choice. My Grandma was a poet and an actress back in Cuba and growing up I certainly took her as reference and inspiration. Art was, and still is, my refuge, something that allows me to discover my interiority and grow as a human being. So I have explored many artistic practices, singing and dancing were my main focus but due to some inconveniences I had to give them up. In that harsh process, I discovered the wonderful worlds of visual arts and literature. Then I decided to get more involved with Film because I believe that it is an art medium in which all artistic practices can be combined and explored and I find that prospect incredibly exciting.

What inspires you and why do you love your practice?
Poetry helped me express my real emotions, which we often mask. Photography helps me materialise my inner world and creat narratives by symbolism. I’m interested in combining artistic practices and I am looking forward to continuing to do so in the future. I believe that there are things that go beyond reason that can be transmitted by using Art. In trying to become objective, the western world has made objects of collectives and cultures that it did not (and does not) quite understand, losing touch with them. I would like to break with the Western Enlightenment understandings of what is acceptable and what is not, which only takes into consideration western ideas of rationality. A lot of my inspiration actually comes from Spirituality, although I do not consider myself an active member of any established religious system. Art is my prayer to the Universe and my attempt to combine material reality and spirituality.

What does it mean to you to be a creative feminist?
As a creative feminist most of my work is centred around women and their interiority. I personally think that for a long time “the feminine” has been silenced and marked as inferior to “the masculine”, and with my Art I would like to embrace that relegated femininity. I think it is of great importance to embrace the nature that is most true to yourself, not the nature that has been imposed to you by your society, and I hope my Art will inspire people to achieve that.

Madame Lalá’s definition of feminism, which is to embrace your own nature, whatever that may be or feel like, is such a powerful and beautiful message. It gives me great pleasure every time I read this very personal and special response. Please give her a super loving welcome to the community by following her pages @_madamelala & @_ouimadameand by commenting your thoughts below! Keep blurring the creative boundaries and combining practices Madame Lalá; your work is an inspiration to us all.

If you would to commission work by Madame Lalá or work with her on a project please direct message her via Instagram.

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